Mallet London, the progressive British brand changing the landscape of premium footwear and clothing, has announced its participation in the highly anticipated BRED Abu Dhabi event presented by Hypebeast. Taking place from Wednesday, April 26th to Sunday, April 30th, this five-day festival will serve as a melting pot of sports, music, fashion, art, food, and culture in the Middle East.
The first-ever neo-culture festival in the UAE’s capital state, BRED Abu Dhabi promises to be an unforgettable experience for all in attendance. Inspired by the power of the microphone, the pen, the thread, the brush, and the sneaker, BRED is where music, fashion, art, and sports intertwine to create a defining moment in history.
Adored by sneakerheads and industry insiders alike, Mallet London’s participation in the festival is poised to bring an extra layer of excitement to the program, with a sneak peek at its upcoming collections, including the highly anticipated summer drop. In addition to the brand’s showcase, basketball showdowns, movie screenings and more, guests will enjoy performances by the music industry giants artists, including legendary US hip-hop DJ Jazzy Jeff, Grammy-nominated American rapper Big Sean, Egyptian rapper Marwan Pablo, Syrian singer Omar Souleyman, and British-Lebanese electronic producer Saliah, among others.
As a prominent player in the premium-luxury market and one that resonates with people in the region, Mallet London’s sight is set on further international growth and global recognition.
For more information on Mallet London, visit mallet.com.
For more information on BRED Abu Dhabi, visit here.
Tickets are available here
