Get ready to groove to the rhythm of the region as the vibrant pulse of BRED Abu Dhabi presented by Hypebeast, the region’s neo-culture festival, brings the best artists to town from 24-28 April. Music aficionados are in for a five-day extravaganza celebrating the fusion of contemporary Arabic tracks with pulsating electronic, pop, Afrobeats and alternative vibes.
That’s not all – find experiences that go beyond music at this year’s edition. Bringing culture, creativity and community together, BRED Abu Dhabi promises an abundance of surprises in food, sports and fashion that will leave festivalgoers inspired and entertained.
Crafted and executed by experiential collective Brag, in collaboration with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Hypebeast, BRED was created to celebrate the region’s diverse collection of cultures and highlight the influence of neo-culture on music, fashion, sports, and art. Inspired by the essence of the “Born and Bred” idiom and the iconic allure of ‘Black and Red’ sneakers, Brag has designed a one-of-a-kind agenda grounded in diverse music, streetwear, art, and street food. Visitors are invited to explore diverse avenues of creative expression and foster meaningful connections with people from all walks of life.
Regional Talent Takes Centre Stage
Artists from across the region will descend on Abu Dhabi to enchant audiences with their diverse sounds on The AMP Stage, while international talents take to The ARENA this year.
On 24April, witness the fusion of Chaabi and EDM with Egyptian innovator El Waili, featuring hits like ‘2010’ and ‘El-3bd Wa El Waili’. Following him, Saudi Arabian artist Omar Dafencii will bring rhythmic poetry to life with songs like ‘2001’.
On 25 April, prepare for the groundbreaking sounds of Abyusif with tracks like ‘Shayef’, and Nour’smesmersing blend of Arabic tunes and electronic beats in songs like ‘Wana’.
26 April will see audiences sway to Marwan Pablo’s introspective lyrics and experimental sounds, alongside Abo El Anwar’s electrifying rap performances featuring hits like ‘El Asef’.
As the week progresses, 27 April will feature Major League DJz bringing the Amapiano scene to the city with ‘Afro Groove’, Honey’s dynamic blend of genres, and D33J’s hypnotic beats in tracks like ‘Visions’.
Wrapping up on 28 April, Dystinctwill deliver an electrifying performance with their unique blend of urban sounds and infectious energy, while Lana Lubany will enchant with hits like ‘The Snake’. Donia Wael will be channelling Egyptian femininity in songs like ‘El 3asal’ for music lovers on the same day.
Celebrating the spirit of collaboration, BRED Abu Dhabi also announces Virgin Radio 104.4 as its official media partner this year. The dynamic Virgin Radio 104.4 hosts will be on ground, bringing their unparalleled energy and enthusiasm to music lovers and festivalgoers.
By spotlighting the diverse talents of individuals from different walks of life, BRED continues to fulfil a shared desire among communities to come together in celebration of the various subcultures that exist side by side in the MENA region. Now in its second edition, BRED brings people from all over the world to the Yas Bay Waterfront.
Created exclusively for Abu Dhabi, the festival offers visitors to the city an opportunity to witness local and regional creatives performing next to global artists. BRED Abu Dhabi has partnered with Clevertrip to offer bundled staycation experiences. Vacationers can conveniently add festival tickets to their booking during checkout on the Clevertrip website.
Get Your Regional Acts Day Pass for Only AED75
Tickets are now available through ticketmaster.ae. Visitors can get their hands on the Festival Day Pass starting from AED 75, giving them full access to festival grounds and all The AMP Stage performances. Access to TheArena concerts from 25 to 27 April start from AED 125.
Visit bredabudhabi.com for more information about the festival and follow its social media channels for updates on festival timings, prices and the latest news.
Website: bredabudhabi.com
Instagram & TikTok: @bredabudhabi
